Free intro pack: 50+ video intros and how to use them

This free intro pack brings together 50+ intro styles for Reels, TikTok, YouTube Shorts, ads, podcasts and brand videos. Placed well, an intro sets up your identity; placed badly, it makes viewers leave. Here’s when to use one, how long it should run and how to import it. The download link is at the bottom of the page.

01What is a video intro for?

An intro, or opening animation, shows your logo, your name or a series title. Repeated in every episode (video podcasts, YouTube series, courses), it becomes a visual signature.

02When to skip the intro: retention first

In short-form video, the first seconds decide whether people stay or swipe. Open on a visual hook, not an animated logo, and save the branding for the end card.

On YouTube, the key moments for audience retention report shows what share of viewers is still watching after 30 seconds: a 10-second intro uses up a third of that window. See also our guide to video retention and editing rhythm.

03How long should a video intro be?

There’s no official standard, only rules of thumb:

• Reels, TikTok, Shorts: no intro, or an animated logo under one second built into the first frame.
• YouTube, podcasts, courses: 2 to 5 seconds, after a hook that states the topic.
• Ads and brand films: the brand can appear early, but inside the shot rather than on a separate card.

04Intro file formats: .mogrt, .aep, MP4 or MOV

• .mogrt: Premiere Pro template with editable text and colors (some require After Effects to be installed).
• .aep: After Effects project, to customize and then export as video.
• MP4 or MOV: already rendered video that plays in any editor, but with locked text.

H.264 MP4 has no transparency: to lay an intro over your footage, you need an alpha channel (a ProRes 4444 MOV, for example) or a black background with the Screen blend mode. Keep the logo and text inside the safe zone.

05How to add an intro in Premiere Pro, DaVinci Resolve and CapCut

Premiere Pro

1. .mogrt file: Window > Graphics Templates, click the Install Motion Graphics template icon, then drag the template onto the timeline; adjust it in the Properties panel (Essential Graphics in older versions).
2. Video file: File > Import (Ctrl+I), then place it on V2 if it has to sit over your footage.

DaVinci Resolve

1. File > Import > Media (Ctrl+I), then drag the clip onto the timeline. Resolve can’t open .mogrt or .aep files: render them to video first.
2. No transparency? Right-click the clip in the Media Pool, choose Clip Attributes and set Alpha Mode to Premultiplied or Straight.

CapCut

1. Click Import and drag the video (MP4 or MOV) onto the timeline: CapCut doesn’t read .mogrt or .aep files either.
2. Intro on a black background: put it on an upper track and choose the Screen blend mode in the clip’s settings.

06How to brand an intro

• Colors: use your brand’s HEX codes, including highlights and gradients.
• Logo: transparent PNG or high-resolution SVG; a blurry logo stands out right away.
• Fonts: often not bundled with the template; install them with a valid license or swap in your own.
• Sound: sync a sound effect to the logo reveal (see our free SFX pack) and keep the same intro across a whole series.

07Download the intros pack

Before any commercial use (client work, ads, a monetized channel), read the license or readme that comes with the files: “free” doesn’t mean every use is allowed.

08Key takeaways

• An intro suits recurring content; on Reels, TikTok and Shorts, the hook comes before the logo.
• Aim for 2 to 5 seconds on long-form, close to nothing on short-form.
• Check the file format (.mogrt, .aep or video) before you choose your editor.
• Adapt colors, logo, fonts and sound, and read the license before any commercial use.

09FAQ

What’s the difference between an intro, a logo reveal and a transition?

An intro opens the video and presents the channel, show or brand. A logo reveal is a short intro built around a logo animating on screen. A transition links two shots inside the edit: that’s what our free transitions pack is for.

Can I use these intros on my phone with CapCut?

Yes, if the intro is a rendered video (MP4 or MOV): copy it to your phone and import it like any other clip. Files in .mogrt or .aep format have to be customized and exported to video on a computer first, in Premiere Pro or After Effects.

Can I use a free intro on a monetized YouTube channel?

Only if the pack’s license allows it. Check the music too: a copyrighted track can trigger a Content ID claim, and the video’s ad revenue can then go to the rights holder. The safest option is audio you hold the rights to.

Want a custom intro built from your brand guidelines instead of a template? MoBen Prod handles it as part of its video editing and post-production service.